Pioneering American Auto Brands & Branding The Ford Mustang

by Syd U. Dithers on 2010/03/12

Released at the New York World's Fair in April 17, 1964, the Ford Mustang was produced by Ford Motor Company in which it became phenomenal due to its stylish design and looks. Ford Mustang was made with resemblance of Thunderbird and Ford Falcon. This was no accident. Ford Motor Company had been revitalized by Ford president Robert McNamara. Mr. McNamara. Robert Strange McNamara later went on to became the infamous Secretary of Defense blamed for managing "body counts " and stats as Secretary of Defense , under Presidents Kennedy and Johnson . There is little doubt about the fact that McNamara was a pioneering "stats guy", as opposed to running a business (or war), by the seats of your pants. Robert instituted statistical management during Word War 2, and created the whole "whiz" kid group that revolutionized US business after the war. Indeed the very name badge derived from "Mustang" admiration of the US World War II P-51 Mustang Fighter Plane. However to drive home the point, this label was not blindly applied by "yes men management", like you might find at other auto industry market leaders in the US at the time., Robert J. Eggert was in-charge of the company's new model names. He only included "Mustang" on his research and proceeded only to adopt it after extensive testing and evaluation by special focus groups and testing with potential consumers.

Mustang got heavier and larger every year but a note changed Mustang's design and return to the original 1964 model. That letter came from a devoted Mustang customer to open the minds of designer. To their credit they were not closed minded and listened. Mustang models stand out among competitor's models through its unique pony style car. This style still affects newer car generations and models.

After joining Ford Company, Larry Shinoda and other GM Engineers conceptualized Mustang's next model. Sports Roof has an amazing sporty design but cheaper in cost. This model used three-element tail-lamps for enhance vision while on the road specifically at the rear. The next mustang produced during the 1970's was heavier and larger. It uses Torino / Fairline sheetmetal foundation base on Knudsen's plan. However, it didn't stay long in the market because there was more demand in safety and fuel economy cars. Ford produced amazing models like Boss 351, 429 Cobra Jet and 351 Cleveland. However, 351 C became more prominent due to its hidden wind shield wipers, wraparound instrumentation, modular bolt-in dash board, bolt-on facade, and amazing engine.

King Cobra was the enhanced model of Mustang II. It didn't become more popular than its origin because Ford immediately introduced the 1979 models with Fox platform. The interior can accommodate four people at the rear sit, bigger trunk, as well as the engine. In addition, it was used in the Indianapolis 500 Pace Car which result Ford to produce another 10,000 replicas.

In the 1990's, Ford released enhanced Fox-4 models which heavier with less power. Ford also released more enhanced engines like 4.6L SOHC and DOHC V-8s which was used in the GT and SVT Cobra. No one knows what will be the next 2010 Mustang model. It can be an enhanced 2005 SN197, which is said to be by more than one Ford Mustang aficionado perhaps the safest mode ever of the rat pack.

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